Improving Survey Management for State Government

Last updated Dec 18, 2024  |  Published on Jun 21, 2023
by Haley Glover
Image of a person crossing the street in front of a domed government building

State governments face significant challenges regarding survey administration and data collection, often due to the lack of resources and expertise. The COVID-19 pandemic has further amplified the issue, leading to a backlog of surveys and required reporting of COVID-19 guidelines. To overcome these challenges, state governments can partner with survey management agencies that specialize in survey administration. Knowledge Services has ample experience with survey management for state government. For years, we’ve helped State and Local governments across the United States administer critical surveys and collect valuable data to help improve services. Learn the simple ways choosing Knowledge Services as your partner for survey management can bring immediate and long-lasting benefits. 

Identify the Need for a State Government Survey Management Partner

A significant challenge state governments face is lacking the bandwidth to complete surveys efficiently along with balancing their daily responsibilities. In some cases, state employees may not have the expertise for efficient survey administration and collection. Due to the overflow of daily tasks, conducting surveys may not be consistently scheduled, causing an inconsistent flow of data collection. This can result in poor survey quality, unreliable data, and inaccurate results.  

To overcome this challenge, state governments can collaborate with professional survey management companies that specialize in survey administration. Knowledge Services’ Survey Management Solution uses a streamlined end-to-end project management system and establishes proper training for survey protocols. We train our team to focus on the human component of our solution as well as the technical aspects of performing the survey. 

Choose the Optimal Methodology for Your Survey

Choosing the best survey methodology involves evaluating various factors, such as survey length and completion time, equipment needed for survey completion, and having a secure vendor management system. Surveys for state government clients are typically conducted annually through various methods including phone, video, and in-person. Although virtual interviews have been more common due to the pandemic, in-person surveys are preferred. Face-to-face interviews give interviewers the opportunity to ask questions in person and report unsafe living conditions.   

Many surveys of vulnerable populations take 30-45 minutes, which aids in preventing response fatigue. When administering surveys, using Likert Scale questions is a great way to pinpoint specific data to see where the population stands at large. There should also be at least one open-ended question where the participant can share any additional thoughts or insight on the matter. State surveys tend to have a similar structure but may vary depending on state capture requests. To learn more about survey methodology and administration, check out our recent post covering best practices for survey collection.

A Likert scale ranking satisfaction from one to five or from very dissatisfied to very satisfied.

Using clear, intuitive response structures like a Likert Scale response helps accurately measure survey participants’ experiences and opinions.

 

Coordinate Training for New and Returning Surveyors

When it comes to survey quality, there is a noticeable difference between new and returning surveyors. A significant percentage of first-time surveyors are typically university students, which often results in a high turnover rate. The demanding academic schedules of college students may pose challenges when scheduling survey activities around academic requirements. A shortage of reliable transportation may also hinder the in-person surveying process among college students chosen to administer surveys. Conversely, partnering with a survey management company that employs experienced surveyors can provide a higher level of reliability. To ensure consistency in survey quality, both new and returning surveyors should receive initial and refresher training. To strive for survey quality consistency, mentorship programs can bridge the knowledge gap between new and experienced surveyors. 

Be Mindful of Data Collection in Vulnerable Populations

When conducting surveys in vulnerable populations, it is important to adopt a mindful approach. Soft skills, such as communication and time management, can be refined to ensure respectful and effective interactions with participants. Knowledge Services ensures all surveyors undergo specific training to effectively engage members of vulnerable populations and garner the most comprehensive survey data possible.  Additionally, it is important to consider the cultural and language relevance within the target population. If the survey is not culturally relevant or not translated into commonly used languages among the target population, it could significantly reduce response rates. A good practice is to test the survey with a sample of the target population prior to full-scale administration.  

Overcome Survey Backlog Caused by the COVID-19 Pandemic

The COVID-19 pandemic has had a significant impact on survey management in state governments, resulting in a backlog of surveys and potentially compromised data as the pandemic’s conditions change.  

State agencies are now required to conduct additional surveys, such as focused infection control, that need follow-up surveys within a few weeks. This mandate, coupled with the fact that most routine surveys were paused in the wake of the pandemic, has resulted in a significant backlog of survey work. To mitigate this slowdown, state agencies would benefit from partnering with a survey management agency to develop and implement a recovery plan to prioritize survey work. This strategy ensures surveys are conducted efficiently and effectively, and citizen data is still collected to bring about lasting results. 

Choose an MSP for Survey Management for State Government

Conducting surveys is a necessary part of state government operations. It allows for valuable data collection and provides insight for data-driven decision-making. It can be difficult for state governments to conduct and administer surveys individually, as they often lack the bandwidth to fully dedicate time and resources to survey conduction. Knowledge Services has administered surveys across the United States, collecting meaningful, actionable data points that better inform our partners. Contact us to discuss your survey management needs in-depth and discover how our experienced team can build a new path to success for your organization.